OVERVIEW:

We engineered a high-tech immersive dome using curved LED screen technology to provide fans with a hyper-realistic 360° driver’s POV experience. Unlike traditional projection, the high-resolution LED interior delivered flawless brightness and contrast, placing visitors directly in the cockpit of an F1 car. This activation served as a premier fan engagement hub, combining cutting-edge engineering with sensory storytelling to bring the speed of the track into the heart of the city.