OVERVIEW:

For the FIFA World Cup 2022, we designed and executed a premium high-performance operations hub in Doha that served as the nerve center for adidas’s global “Family Reunion” campaign. The setup integrated a modular, high-tech workspace with an immersive brand experience center, featuring custom interactive displays and luxury hospitality lounges for VIPs and athletes. By blending advanced retail technology with sustainable interior design, we created a multifunctional environment that supported real-time content creation and strategic operations throughout the tournament.